All-in platform to Hire, Collaborate, and Manage a Design Team.
1THING

Workspace of the Future

April 2017 - April 2018

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Freelancers on the site offer their skills in Product Design, Front-End Development and Product Management – helping to ease the pain businesses face in finding skills they need to get work done.

1THING makes it simple, quick and cost-effective for clients to find, hire, work with and pay freelancers. Businesses of every size use 1THING, from one-person startups to major corporations.

Workspace of the Future Visuals

After my stint at Brisky, I joined 1THING in 2017. At 1THING I was able to employ my experience of startups and pour that into 1THING’s various business functions.

At 1THING, I was working closely with Shashank Hudkar, who was the VP - Design, we worked together on 1THING’s core product offering and also accountable for working hands-on some of the most challenging projects revolving around user-centered design, product thinking solutions and UX assignments from clients, such as Paytm.

1THING’s product was a technology-driven, AI-powered Workspace-As-A-Service (WaaS) for startups & businesses. Workspace hired the right design teams for onboarded businesses who we were providing the design services to. This made the collaboration between the businesses and all things design at 1THING far smoother.

WorkSpace

Our core product offering came in the form of an all-in platform to Hire, Collaborate, and Manage the Design Team. A marketplace model, where a vetted, passionate designer meets his/her, visionary client. We curate a design team based on the client’s requirements and collaborated with them to deliver a great user experience.

“Long commutes make you fat, stressed, and miserable. Even short commutes stab at your happiness.” ― Jason Fried

Problems?

There were lots of questions. In the first six months, we pretty much ran like an agency. When we looked deeper into the real world case-studies such as Uber & Airbnb. At some point later, we stumbled upon Gigster, which was is ‘Uber’-ising software development. There lay our answers.

We decided to build a fully-automated & intelligent design platform of the future, which would combine & Top Design Talent - a platform that would simplify the End-to-End process from Hiring to Collaborationto Delivery. It would also construct a structure in which designers could earn well, deliver quality even when working remotely. This would bring a major transformation in the way product design were currently outsourced. There were advantages for the hiring company too, they would now be able to hire designers from anywhere, save well and attain guaranteed quality. By 2018, we had delivered over 50+ products via a network of 100+ top designers from India & Outside helping companies like PayTM, UAE-Xchange, Tata, RBL Bank, WeddingWire & many many more.

“Technology now allows people to connect anytime, anywhere, to anyone in the world, from almost any device. This is dramatically changing the way people work, facilitating 24/7 collaboration with colleagues who are dispersed across time zones, countries, and continents.”  -  Michael Dell

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Wireframes 1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Wireframes

Conceptualizing & Wireframing

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Product Design

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Product Design 1THING - User Interfaces

Rebranding

In early 2018, we underwent a major brand overhaul and I worked with Shashank to closely establish the changed ideology behind the company as a strong brand identity. During this activity, I thoroughly researched the best practices of morphing company ethics to a strong visual identity and new trends in the industries. I also went out of my way to try a 3D realism within the Branding and after-effecting my way to a launch video with Kartik Lalit. You can get a glimpse of the concept in the presentation below.

Why Rebrand?

1.Unclear identity. Our logo didn’t serve as an identifying anchor point for the company.
2.The requirement for an identity which reflects the essence of the company and at the same time is aligned with our new found vision.
3.We were perceived as just-another-design-company (a marginally improved version of a DA) in almost every way.
4.Was working like a transactional relationship, rather than an everlasting relationship.

Monochrome

During my time at 1THING I uncovered a hidden gold-mine within the community initiatives. I started Monochrome as ‘A Knowledge Brand’ by 1THING’.

Monochrome essentially had four parts: Newsletters, School, Live, Events- all with a collective vision of Empowering India with UX-Q. You can read more about my initiatives in this article.

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Product Design, Branding Monochrome Logo Variations

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Product Design

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Product Design
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Newsletters

Monochrome email newsletters for Designer and Startups - curated by the India’s top design talent. Read Vol. 28

School

Thoughts and writings by Indian UXers and Design Thinkers. Occasional reviews, journeys, and analysis of usability in Indian websites, apps, and services. Check out the Medium Publication.

Live

AMAs (Ask Me Anything) with India’s top Product and Design talent. The first season had a staggering line-up, with the likes of Rahul Saini (Head of Product Design Paytm), Philip Thomas (Ex-Director of Design and UX at Flipkart), Anshuman Bapna (CPO MakeMyTrip), Santosh Panda (Co-Founder Explara), Rajnish Kumar (Co-Founder Ixigo), Shayak Sen (Head of Design Practo), and many more.

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. AMA, Ask Me Anything Monochrome AMAs

Events

Events - For Startups - Product Hunt meetup with 8 early-stage startups. For Designers - Dribbble Meetup with 120+ designers from Gurgaon. It was featured in Dribbble’s Blog. Also an article on Monochrome’s first design Meetup.

1THING is a freelancing website. 1THING makes it easier for the world's best businesses and independent professionals to find each other without the traditional barriers of set time and place. Dribbble Meetup Dribbble Meetup by Monochrome